# 4th Street Medical 4th Street Medical

### CustomBrandCollateral

### Primary Logo

### Monogram Logo

This doctor duo came to us with a challenging name, 4th Street Medical. To create a more flexible brand, we introduced **4SM** as a shorthand and designed two logo variations. The primary logo works for larger applications while the **4SM monogram** is optimized for smaller screens and digital use.

We also developed an extensive identity system featuring rich textures and patterns inspired by **mitochondria and Art Deco**. Abstract shapes derived from nature represent different procedures, creating a cohesive visual language.

The result is a distinctive brand that extends across every touchpoint including business cards, email signatures, letterheads, patient materials, scrubs, and social media.

[previous projectStumphauzer Kolaya Nadler & Sloman](https://wmdagency.com/portfolio/stumphauzer-kolaya-nadler-sloman/)